Making commercials

So, after about half of the students (even less ) had seen the commercials that I gave for homework we spent some time explaining them to each other. Again, if you have not seen them yet, they are still below on the blog here. After explaining the commercials that were homework we spent some time talking about commercials. The question that I asked was, “What makes a good commercial?” (What makes a commercial good?)

Many people had similar ideas about this. It was interesting to hear people explaining and describing commercials to each other. I asked each group to describe a commercial to me, because I do not have a TV. I expected that everyone would feel sorry for me, but no one did. It is OK. I will be OK, I am sure. Anyway, each group did a good job to explain their commercials to me and to the other groups. Actually, I had not seen any of the commercials in my life so it was very interesting.

The main part of the second hour of class was spent making commercials. No, we didn’t actually film them, but made the story for each of them. The themes were, “Don’t use the air conditioner too much,” “Don’t throw away pets” and “Don’t smoke.” I was very impressed with the visual imagery that each group came up with. As I write this, I am thinking about the water overflowing onto the office worker who used the AC too much.

I thought it was a very good class because I liked how the groups worked together and came up with very different ideas.

Some words that came up during this class:

spokesperson     Jun Ji-hyeon is the spokesperson for many, many products.

memorable     That commercial is so memorable, I am sure I will never forget it.

CM jingle (song)     He thinks that the most important thing is a memorable jingle. (please don’t forget that CF is also Konglish)

impressive     His speaking style was very impressive.

impressed     I was very impressed with his speaking style.

catchphrase/slogan     “Impossible Is Nothing” is a memorable slogan.

catchy     A catchy slogan is one that we can remember easily.

consumer    A consumer is someone who buys goods or services.

copyright That song is copyrighted, you cannot use it.

Everyone did a great job. Nice!